Dacia totalled 493,511 private and utility vehicle sales in the first 9 months of 2023, up 16.7% on the same period in 2022. In the third quarter alone, Dacia recorded 148,124 sales, with volumes up 2.4% compared to Q3 2022, the year’s strongest quarter in terms of market share.
The brand’s four pillar models show positive growth over the first 9 months of the year: Spring up +40.6%, Sandero up +18.3%, Duster up +4.1%, and Jogger up +76.1%.
Dacia's private vehicle market share was stable in Europe over the first 9 months of 2023, despite a slight contraction of the retail market (private customers in European mix down from 44% to 40%*).
In its core private customer market, Dacia shores up its 2nd place on the European Top 3 with an 8.4% market share*, up 0.8 point compared to 2022.
THE FOUR PILLAR MODELS STILL GROWING
Dacia Sandero sales totalled 199,516 vehicles, up 18,3% compared to the same period last year. Sandero maintains its position as the market leader for private vehicle sales in Europe since 2017*.
With 154,460 units sold, Dacia Duster grew by 4.1% compared to the same period in 2022. It holds onto its place in the top-three European private SUV sales*.
With 70,932 units sold in the first 9 months of the year, Dacia Jogger recorded an increase of 76.1%. It is leading C-segment retail sales (excluding SUV)*.
With 44,262 vehicles sold, Spring is up 40.6% on the same period last year. It holds onto its place in the top-three European private electric vehicles sales*.
PROGRESS IN ALL MAJOR EUROPEAN MARKETS
In the European private vehicle market, Dacia grew 19.6% in a market that was up 16.9%.
Dacia's market share for European private-vehicle sales reached 4.4%, +0.1 point compared to the same period (2022) despite an unfavourable channel-mix effect in the market.
For its historical core customer base in retail sales, Dacia remains in the European top-three with a market share of 8.4%*.
In France, Dacia's largest market, the brand saw private and utility vehicle registrations reach 118,495 in the first 9 months of 2023, an increase of 23.2% compared to 2022. With its private vehicle market share reaching 9.1%, up 0.5 points, Dacia held on to its 3rd place for private vehicle sales in France.
In the retail sales market, Dacia is France’s leading brand.
Sandero is the most-sold model to private individuals and the 3rd most-sold model across all channels.
Spring is the 2nd most-sold electric vehicle in terms of both private and all-channel sales.
Duster is the most sold SUV sold to individuals.
Jogger is #1 in C-segment retail sales.
In Italy, 66,160 private and utility vehicle units were sold in the first 9 months of 2023, up 29.3%. The private vehicle market share increased by 0.3 points.
In the consumer market, Dacia is still #1 with a penetration of 9.3% and two models in the Top 3: Sandero #2 and Duster #3.
In Germany, volumes totalled 51,703 units in private and utility vehicles, up 25.2% compared to the same period 2022. The private vehicle market share increased by 0.2 point.
Dacia ranks 4th for retail sales with 3 models in the Top 15.
Sandero is the 3rd best-selling vehicle to private customers and Duster the 3rd best-selling SUV on the same channel.
Spain also recorded an increase of 23% with 34,624 private and utility vehicles sold in the first 9 months 2023. The market share increased by 0.2 point.
In terms of sales to private customers, Dacia is ranked 4th.
Sandero leads both retail and all-channel sales for the first 9 months of the year.
- In Romania, the brand sold 36,069 private and utility vehicles, an increase of 29.2%.
- The private vehicle market share increased by 3.0 points compared to 2022.
- The retail market share reached 40.1%, up 4.6 points.
- 5 Dacia models are in the Top 5 of the private vehicle market.
- 4 Dacia models are in the Top 5 of the retail sales market.
- Dacia is #1 in retail sales.
- Each Dacia model is No. 1 in its respective segment.
MORE THAN 8 MILLION CUSTOMERS WON OVER BY DACIA
In 2023, Dacia exceeded the threshold of 8 million vehicles sold.
The positioning and strategy of the Dacia brand continue to win over customers.
The Extreme trim, introduced in early 2023, has been a great success and now accounts for 1/3 of customer orders.
The UP&GO offer meets the needs of Dacia customers: buy a new vehicle with plenty of equipment (UP) and fast delivery (GO). An offer already chosen by more than 100,000 customers.
"The Dacia success story continues with volumes up 16.7% over the first 9 months of 2023. With its strategy of constantly redefining the essential while offering the best price for service ratio, Dacia has won over more than 8 million customers since 2004 and shores up its position as Europe’s second-best retail seller. We greatly appreciate the trust our customers bestow upon us.” Xavier Martinet - SVP, Dacia, Marketing, Sales & Operations.
Source: media.dacia.com