
Hyundai Motor Group has signed its third memorandum of understanding (MOU) with Michelin, strengthening their ongoing collaboration to accelerate tire innovations that will shape the future of mobility. This new agreement builds on earlier MOUs established in 2017 and 2022.
Over the next three years, the two companies will work together on:
- Co-developing ultra–low rolling resistance tires to boost fuel efficiency, as well as high-performance tires that enhance handling and safety
- Improving tire performance for premium electric vehicles, which require advanced solutions to support high performance, safety, and extended driving range
- Creating a virtual tire development platform for off-road applications
- Advancing SmartGrip technology to improve braking performance and overall efficiency

The partnership aims to meet the rapidly changing needs of electric and autonomous vehicles, including higher load requirements, enhanced driving dynamics, and improved sustainability.
The initial 2017 MOU contributed to tire advancements for the Hyundai IONIQ 5, while the 2022 agreement enabled significant progress in tire-wear prediction and braking optimization. Building on these milestones, Hyundai Motor Group and Michelin aim to accelerate innovation and deliver next-generation tire technologies for future mobility.
“Through this third phase of technological cooperation with Michelin, we anticipate achieving tire innovations that will lead the future mobility market,” said Yongsuk Shin, Vice President and Head of the Genesis Engineering Design Center at Hyundai Motor Group. “By combining the strengths of both companies in mobility and tire technologies, we will apply cutting-edge solutions.”
Source: hyundai.com