Dacia is entering the C-SUV segment with a carefully planned product strategy. All-New Bigster will be followed by two other vehicles.
The new model presented on October 9, which is produced in Romania, is 23 cm longer than the Duster 3 and comes with new engines and a lot of interior space.
All-New Bigster is tailored to the specific requirements of a steadily growing market. Spiralling costs are an issue for many C-SUV segment buyers, who want to buy a new car without compromising on comfort, performance and space.
- All-New Bigster delivers more Dacia. This all-new vehicle makes C-SUV performance affordable once again.
- More style, with a design that goes straight to the essentials, sturdy and spacious, with a range of additional features for the most demanding customers, including two-tone body colour and 19" wheels.
- More technology, with electrified powertrains, a 10.1" central touchscreen, digital instrument panel, and a power tailgate.
- More comfort, with exceptional interior space, optimised acoustic insulation, dual-zone air conditioning with rear air vents, a panoramic opening sunroof, power driver seat, as well as a multimedia system with six speakers and Arkamys 3D Sound. Not forgetting the intelligent YouClip system.
- More load capacity, with a spacious boot, modular roof bars, and a 40/20/40 bench seat for carrying long objects with four occupants in the car.
- More versatility, with real off-road capability and a 4X4 version for the most demanding customers.
- With New Bigster, Dacia is staying true to its values, delivering the best value for money on the C-SUV segment.
“Since Renaulution in 2021, we completely revamped the brand with the New Brand Identity: new colors, new logo, new territory, new showrooms. While remaining true to ourselves, we made Dacia more desirable and more aspirational than ever, and still best-value for money. Today with Bigster, Dacia meets more than ever C-segment customers expectations.”Denis Le Vot, CEO Dacia
“With All-New Bigster, we have stayed true to the intentions expressed in Bigster Concept. Bigster is the ultimate expression of Dacia's values, and is now the brand’s flagship vehicle.”David Durand, Dacia Design Vice President
Dacia at 2024 Paris Motor Show
At the Paris Motor Show 2024 from 14 to 20 October, Dacia has exhibited the world premiere of the New Bigster and, for the first time in France, the new 2024 models: New Spring, New Duster and the latest versions of the Jogger and Sandero Stepway.
Sandrider, the prototype with which the brand will compete in the Dakar Rally and the World Rally-Raid Championship (W2RC) in 2025, has also been on show.
Sources: media.dacia.com; events.dacia.com