The omnipresence of artificial intelligence across the CES 2025 landscape is a clear proof of the numerous tech companies direction to making AI the center of our known digital universe.
AI's inherent power, versatility and unprecedented exponential growth make it almost unlike any technology we've encountered before, unlike other CES trends – think VR and 3D TV – that are more marketing than utility.
Delta and other companies which provide services of connection have a vast treasure of data about what we do and that's the life's blood of powerful AI. We travel for work, fun, family connection – the best and worst and most mundane moments of our lives – where we go and what we do doesn't just start and end on the flight. It begins the minute we start thinking about a trip, planning it, packing for it, getting there, arriving at a destination, and then turning around to come back home. And so, a Delta concierge that eventually ties that all together and proactively guides and assists you through the journey makes sense.
Dell CEO Ed Bastian announces his airline's big Delta Concierge AI plans (Image credit: Future / Lance Ulanoff)
Similarly, Samsung's been trying for years to interest consumers in its SmartThings smart home platform but this year the effort was transformed into Home AI and SmartThings everywhere. The backbone of connection is data, cross-product, and cross-category communication, and AI helps stitch it all together so that the results make sense for everyday consumers. Even Bixby, a somewhat forgotten digital assistant, appears to be getting an intelligence upgrade that finally makes it a useful part of the whole.
BMW isn't just polishing its existing iDrive system like an aging "Beamer", adding one new screen, or an app-based assistant. Instead, it's reimagining the interior of almost all its new cars. The dash is not just a bunch of disparate readouts, it's a system, a window into the heart of your driving experience and needs that extend far beyond the car interior.
BMW's Panoramic iDrive is an encompassing in-car AI vision(Image credit: Future / Lance Ulanoff)
The AI-related announcements so far have in common their boldness.
How much AI we need in our lives is a matter of choice and preference. Some companies may overdo their AI offers for our life experiences. Hisense is promising to "AI your life." Samsung likes to say "AI for All," while LG offered "Affectionate Intelligence". We may soon question: do we want AI to take over our lives? Or fake affection instead of real emotions?
AI ubiquity at the massive event CES shows at scale the technology's potential to change our lives.
Companies like Delta, BMW, LG, Hisense, Samsung and others have recognized that the data their systems have been collecting and moving among their once disparate digital systems, can be pulled together by AI into an almost organic whole that proactively operates at your behest.
Source: techradar.com