Bosch Ventures invests in 4screen to advance driver interaction technology

Date: 
July 25, 2025

 

$21M Series B Round to Fuel Global Expansion of In-Car Engagement Platform

 

4screen, the pioneering driver interaction platform, has closed a $21 million Series B funding round to accelerate its global growth. Already integrated with many top automotive brands and accessible in millions of connected vehicles, 4screen aims to unlock a major opportunity in mobility: in-car screen advertising. This latest investment will support the company’s international expansion and diversification into new product categories.

 

Since its commercial debut, 4screen has launched the first platform of its kind, directly connecting businesses with drivers via native car displays. As the leader in in-car marketing, 4screen empowers brands to engage consumers on the move, helps automakers generate new digital revenue streams, and enhances the driving experience with real-time, location-based content. For example, drivers heading to city centers might see timely promotions from nearby parking providers, EV chargers, or coffee shops—seamlessly integrated into their navigation or infotainment screens. All content is designed to be helpful, non-intrusive, and fully compliant with driver safety and privacy standards. Unlike third-party apps, 4screen is natively embedded into vehicle systems, requiring no downloads or setup for users.

 

Precision Interaction, Engineered in Germany

 

Founded in Munich in 2020, 4screen has rapidly grown into a market leader in both driver interaction and vehicle data monetization. The platform now operates in 12 countries across Europe and North America, integrated into the native systems of 15 major global car manufacturers. Designed to work across any automaker’s ecosystem, 4screen ensures a consistent, intuitive experience for drivers while enabling frictionless scaling across the automotive industry.

 

Building on this strong foundation, the Series B funding will fuel 4screen’s global expansion—particularly in the U.S.—and support the scaling of its platform to meet rising market demand. The company will focus on entering new markets, enhancing its technology and data capabilities, and deepening strategic relationships with brands, OEMs, and other key partners.

 

To help drive this next phase of growth, new Series B investors Bosch Ventures, NewRoad Capital Partners, and Bayern Kapital have come on board, each offering deep domain expertise aligned with critical pillars of 4screen’s strategy. Existing investors also participated in the round, reaffirming their confidence in the platform’s trajectory. As a dual-sided platform operating at the crossroads of automotive innovation and marketing, 4screen uniquely bridges connected mobility with dynamic consumer engagement.

 

With over 100 million connected vehicles on the road—each in use for roughly an hour a day—the in-car environment represents a vast and largely untapped digital media frontier. By leveraging access to more than 200 real-time vehicle data signals, 4screen enables unprecedented levels of contextual, moment-based engagement. As automakers pursue new digital revenue models and brands seek meaningful, high-intent interactions with consumers, 4screen is already delivering on this vision at scale.

 

Dr. Ingo Ramesohl, Managing Director and Co-Head of Bosch Ventures stated: “As mobility continues to evolve, the in-car experience is becoming a crucial extension of our digital lives. Car screens have become more than 10x larger than smartphones and 4screen turns that space into a smart engagement hub. With strong OEM integrations and clear market momentum, we see 4screen as a key enabler of the next generation of connected in-car experiences. We’re proud to support their vision and continued expansion.”

 

Fabian Beste, Co-Founder & CEO of 4screen commented: “From day one, we set out to build a platform that enhances the driving experience while creating value at the intersection of brands, 3rd parties and automakers – connecting worlds that, until now, have largely operated separately. This funding is a strong vote of confidence in our vision and the progress we’ve made. With the support of our investors, we’re ready to take 4screen to the next stage of global growth.”

 

Source: bosch-presse.de