BASF Coatings and Toyota Motor Europe have entered into an agreement to jointly develop the Toyota Body & Paint program across Europe, laying the groundwork for a long-term strategic partnership focused on the Toyota and Lexus brands.
This collaboration leverages BASF’s premium automotive refinish solutions, offered under the Glasurit and R-M brands, to serve the European market. The Toyota Body & Paint program will be built on BASF’s comprehensive Body Shop BOOST consultancy services and will provide access to Refinity®—a cloud-based platform that delivers digital color matching, business management, and training solutions.
Through this partnership, BASF supports Toyota in achieving its individual sustainability goals while maintaining the highest standards in paint repair quality for its premium vehicles.
BASF’s Coatings division is a global leader in the development, production, and marketing of innovative and sustainable solutions for automotive OEM and refinish coatings, decorative paints, and surface treatments for metal, plastic, and glass across a broad spectrum of industries.
In Europe, BASF Coatings is committed to advancing the most sustainable and efficient refinishing practices, enhancing support for Toyota’s network, and driving new business opportunities—all in alignment with the philosophy of continuous improvement.
Chris Jackman, Director of Global Automotive Refinish Coatings at BASF said: “We are honored to start our relationship with Toyota Motor Europe and to provide their European body shop network with our premium automotive refinish paint brands Glasurit and R-M. Through our collaboration with OEMs and our continuous focus on innovation, we have gained extensive expertise to ensure the utmost level of accuracy, enhance the customer experience, and set the benchmark for refinish repair standards in the world of future mobility".
Source: basf.com/news